This project is a great example for a full corporate rebranding since Lunettes Depot redefined their brand, updated their website and added an online booking module. It all starts with meeting up with the team, discussing the story behind Lunettes Depot and identifying the key elements that make them one of the best in the business. Following our conversation, we prepared a tailored questionnaire to get to know their business better.

Once we gathered all the information related to their brand, mission and practice software, we were to create a detailed timeline along with the different milestones included in the project. Recurring meetings were set up to ensure that the Lunettes Depot team was always informed of the progress made. The following illustrates the order in which the project was completed:

• Full corporate rebranding which includes defining the colors, fonts and logo along with stationery items designs
• Rebranding the entire website to look more modern and appealing
• Linking the Practice Management Software (PMS) to the online booking module  
• Several rounds of revisions to achieve the desired output